Meta: #4 (The Brownstoner Effect)

As of this morning, Flatbush Gardener is, however briefly, #4 in Top 100’s list of gardening sites. As Willy Wonka would say, “That’s just unexpected, and … weird.”

[When I started out writing this post, I was #5. It went up to #4 while I was writing it.]

There are a couple of things going on that contribute to an anomaly like this. Part of the explanation is that I’ve been home sick most of the week. I’ve had time to do research and write for the blog, and I know that fresh content is the biggest draw for visitors to the site. However, the larger factor in this anomaly is what I call the “Brownstoner Effect.”

I use a couple of different tools to measure visits to the site. Here are charts from two of them, Sitemeter and Statcounter, showing page views and visits to the site over the past 30 days.

SiteMeter 30-day Chart for Flatbush Gardener, November 10, 2007
SiteMeter 30-day Chart for Flatbush Gardener, November 10, 2007

StatCounter 30-day Chart for Flatbush Gardener, November 10, 2007
StatCounter 30-day Chart for Flatbush Gardener, November 10, 2007

A couple of things are visible in these two charts:

  • Although their actual counts are different, the shapes of the two charts are roughly the same.
  • There was a spike in visitors and page views from October 23-25.
  • There’s been a sustained higher than usual number of visitors over the past four days, since November 6.

I need to dig just a little deeper to figure out why there’s increased traffic on those dates. It doesn’t take long to determine that those are days that Brownstoner had a link to one of my posts.

My free Sitemeter account only provides details for the last 100 page views. It’s okay for seeing the most recent activity, but nothing beyond that. Also, it doesn’t provide any quick analytical views of the data. But I can’t see the 100 most recent “Referrals”, links from other sites. Right now, for example, 8 of the 20 most recent came from Brownstoner. So the sustained traffic of the past few days seems to be continuing.

My upgraded StatCounter account records the last 2,000 page views. More important, it provides some basic analysis of the data.

Referring Link
drill down 376 www.google.com
drill down 252 No referring link
drill down 192 images.google.com
drill down 191 www.brownstoner.com
drill down 68 www.blogger.com
drill down 65 brownstoner.com
drill down 46 www.livinginvictorianflatbush.com
drill down 43 ditmaspark.blogspot.com
drill down 25 kensingtonbrooklyn.blogspot.com
drill down 24 search.yahoo.com
drill down 15 images.google.co.uk
drill down 15 www.flickr.com
drill down 13 brooklynjunction.blogspot.com
drill down 11 aolsearch.aol.com
drill down 8 www.kensingtonbrooklyn.blogspot.com
drill down 7 del.icio.us
drill down 7 images.google.ca
drill down 7 search.aol.com
drill down 7 www.google.ca
drill down 6 images.google.com.au

As usual, Google tops the list with 376 of the last 2,000 views. Most of the visits to my blog come from Google searches. I periodically look at what people are looking for when they find my blog. That helps me categorize my content better, and sometimes leads me to improve specific posts. But that’s a topic for another post.

In second place, with 256 views when you combine the results for “www.brownstoner.com” and “brownstoner.com”, is Brownstoner. You can also see several other familiar (to Brooklyn readers) blogs: Living in Victorian Flatbush, Ditmas Park Blog, Kensington (Brooklyn) (with 2 URLs), and Brooklyn Junction. They’re all neighbors who write about local topics.

Next is “No referring link.” In theory, this should reflect all views where folks visited my blog directly, without getting referred by a link from another page. In practice, this also includes anyone who is blocking referrer information, or who has cookies disabled, perhaps specifically for StatCounter.

There are always some sources of error in numbers. Identifying and removing them is important to me. For that I prefer the power tool of “hit counters” Google Analytics.

Update: By the evening, Flatbush Gardener was .
#3 Top 100 Gardening Sites

Meta: Blog Care & Feeding

I’m home sick today, and it’s cold out, an opportunity to do some blog maintenance, dust off a draft or two, catch up on some of the huge backlog of blog reading.

Links

I’ve been working on re-organizing the sidebar. The newest addition is a section titled “Links > Flatbush & Neighbors.” For the first time, there are enough blogs and other online resources in my area to warrant its own section; four of the blogs listed there are new in the past few months. I don’t want my list for local resources to get lost in the It’s “and neighbors” because I want to recognize the connections, geographical, political, and otherwise, we share.

Blogger recently added a “Link List” widget to their layout tools. It’s pretty basic, but it captures most of what I’ve had since the beginning in the larger, longer “Links” section of the sidebar. It can be kept sorted alphabetically, and I can have multiple sections for each group of links. So I’m gradually migrating from my old, manually-edited raw HTML links to the Blogger widget.

Meta: Blogger/Blogspot now provides comment feeds

I haven’t had a chance to try this out yet, but Blogger Buzz announced today that you – yes, you – can receive follow-up comments by email. You can subscribe to a post’s comments by clicking the “Email” link next to “Subscribe to comments” on the post page.

There’s a bit of a catch to it, though:

In order to receive follow-ups via email, you’ll need to post your comment using your Google Account. We only send comments to your verified Google Account so that someone else can’t use this feature to send you email you didn’t sign up for.

Not much worse than I’ve experienced on some other hosting services, especially TypePad. So, not ideal, but better than nothing.

Links:
Subscribe to Comments – by email! (Blogger Buzz)
How can I subscribe to comments by email? (Blogger Help)

Meta: Email address in profile

My profile now lists an email address. To keep the spam down, it’s not labelled as “email.” It’s at the end of the “About Me” text, obfuscated in the usual dot at fashion.

My blog has become more popular. I’m regularly getting over 120 visitors a day; the average for this month is 190 visitors, skewed by some very popular posts at the beginning of the month. Only 12% are return visits. I’ve also been getting more involved in my community.

I’m finding that folks want to be able to contact me directly with questions and feedback. Sometimes it’s that they prefer private to public communication. Maybe it’s that there’s no relevant post to which to attach a comment.

Regardless, I’m open to direct correspondence. I’ve added the email address to my little cards. I realized I should extend at least the same courtesy to my readers!

Meta: Events on the Sidebar

I just changed the page layout to include a list of upcoming events at the top of the sidebar on the right side of the page. I’ll keep the focus on local events. In fact, right now, all four events listed are hyper-local, on Cortelyou Road, right down the block from my home:

This is an experiment. Updating it is a manual process, requiring me to change that section of the layout whenever I want to remove an expired event or add a new upcoming one. So, at least for now, I’m only going to include events in which I’m involved, which I’m helping to promote, which I hope to attend, or which I would attend if I could.

Meta: Finding Flatbush Gardener

In the past few days, people have found my blog when searching Google for:

dwarf colony in staten island

A colony of dwarves? A very small colony? Does such a thing exist? Ask Google …

This turns up my March archive, which happens to have the words “dwarf”, “colony” and the phrase “Staten Island” in it, though all on separate posts. It’s low on the list; I’m surprised they clicked through.

a boy’s soul taken to heaven by angels

When I checked, my blog was the FIRST site returned for this phrase. They get one of my “Blog Against Theocracy” posts. Probably not what they were looking for! Though remarkably on-topic.

happy-corpse

I don’t want to know what they were looking for. Of course, this turns up one of my Corpse Flower posts. My Dad wrote: They’re looking for Arum Death Plant which was a happy article.

where rabies is popular

Addams Family seeks perfect vacation spot.

Meta: Comment moderation temporarily enabled

Update 2007.06.01: RESOLVED. I’ve disabled moderation and restored word verification (CAPTCHA) for comments.


Due to email problems I’m having, I’ve temporarily enabled comment moderation so I can review comments before they appear on this blog.

Normally I get an email when a comment is posted. This notifies me when a comment is posted. It also allows me to review the comments and delete the few spam comments that get posted within hours of their appearance.

Because I now need to explicitly review each comment before it appears, there will be a delay before your comment appears on this blog.

In exchange, I’ve also temporarily turned off the word verification (CAPTCHA) feature which prevents spambots from posting comments.

Hope to get things back to normal soon!

Thanx – Xris

Meta-Meta: Blog-Blogging-Blogging (27 lessons About Blogging)

I’m always interested to read tips on how to blog – and write – more effectively. This list of “lessons” comes from Pick the Brain, via 10,000 Birds:

Over the course of 97 posts and 1602 comments, traffic has grown to over 3,000 unique visitors a day, over 2200 readers have subscribed to the RSS feed, and several articles have been featured on the popular pages of Digg, Del.icio.us, Reddit, StumbleUpon, and Netscape. It isn’t the most amazing start (there have certainly been bumps along the way) but I’m proud of what I’ve built and optimistic the site will continue to grow.

I want to share what I’ve learned, but it’d be pointless to try explaining it all. Rather, I’ve compiled a list of the 27 most important lessons.
27 Lessons Learned on the Way to 3000 Visits a Day and 2200 RSS Subscribers, Pick the Brain

I find I agree with most of the 27. I believe I’m even following most of the ones I agree with. A handful I disagree with; maybe I haven’t learned that lesson yet, or maybe my context differs sufficiently from P the B that it doesn’t apply.

Here’s my synopsis, with my reflections in [brackets], including some questions for you, my readers. Read the full post for more explanation of each Lesson. If you have a thought about any of this, please leave a comment.

  1. a) help people solve a problem, and b) differentiate yourself.
    [I think I’m doing both. But not every post, or blog, needs to be task-oriented. “Build a raised bed in five minutes with no tools!” In fact, there are already sources of such information out there, biased or revenue-driven they may be. These two goals are in tension, so striking a balance between them is the art.]
  2. Blogging is not a great way to make money.
    [I never thought it was. I’ve had a Web presence since the early 90s. It’s never been about money for me.]
  3. Make it as easy as possible for people to subscribe to your feed.
    [I’ve thought about putting more subscribe widgets at the top of the sidebar, or in the header. But I also get annoyed when I see 20 or 30 different widgets on some other blog or post. How hard is it to subscribe? What would make it easier?]
  4. Offer a full feed.
    [Here I disagree. I had a full feed at first. I changed it to a digest. I wish I had more control with Blogger about how much goes in the digest. Often the first X words don’t make any sense. On the other hand, the first few sentences should make some sense on their own, per #9.]
  5. A bad post is worse than no post.
    [Yup. I’ve written my share.]
  6. Be prepared to completely run out of ideas after the first 3-4 months.
    [It took me about 8 months before I hit a dry spell over December-January. But it wasn’t because I had run out of ideas. I always have lots of ideas. I had run out of energy and enthusiasm for it. I had to regroup to find my direction again.]
  7. It’s not always what you know, who you know is important too.
    [The fuller explanation suggests to use one’s contacts for feedback and promotion. I’m getting a little less bashful about that, but my contributions must still stand on their own. ]
  8. Write catchy headlines and list posts that will be popular with the social sites.
    [Catchy headlines? I have been too clever. The headline and first sentence or two must make some sense. As for popularity, that’s never been my strength, and I’m not going to start now. Though I look to statistics about visits and page views for feedback about how I’m doing, I’m not doing this for numbers.]
  9. Do everything you can to make your headline and opening paragraph as compelling as possible.
    [Compelling, okay, but not misleading. I find these three lines the hardest to write. See also #4 and #8.]
  10. Courteously encourage friends, family, and casual acquaintances to vote up and link to your posts.
    [You are hereby encouraged!]
  11. Don’t write every post for the social sites.
    [I don’t write any!]
  12. Listen carefully to every piece of feedback but don’t be a slave to it.
    [The most difficult feedback for me to deal with has been communicated through private correspondence. Both instances occurred over the past month or so. Both have caused me to second-guess myself, and ultimately censor my own words. Anyone who knows me knows that’s a BIG DEAL. In both cases, I’ve not been satisfied with the outcome, and I don’t know what a preferable resolution would have been.]
  13. If your writing doesn’t have an edge it might as well not exist.
    [I err more on the side of edge. That’s not always a good thing!]
  14. Always look for a different angle.
    [This is one of my strengths, I think. I like making connections, seeing relationships, understanding systems and interactions. I think that’s what I like about natural history, ecology, and environmental sciences. I think it’s also what attracts me to technology and engineering. This whole blog experiment is a long arc of making connections among themes and topics which resonate with each other for me.]
  15. If linking doesn’t provide value to your readers it’s a bad idea.
    [I don’t link for linking’s sake. It’s always something I read, or find interesting, myself. In my sidebar is my real blogroll for Gardening and Nature blogs and sites. Yes, I need to find room for Brooklyn blogs, too! I try to follow the usual best practices for link usability in the body of my posts.]
  16. Write about your life in a way that’s relevant to your topic.
    [I try to relate my personal life to the themes of this blog. There’s a lot I don’t write about in this blog. I think there’s been only one, maybe two, pictures of my cat. My cat is relevant to me, but to this blog, not so much.]
  17. Make people think.
    [I hope I do. First thing is to make myself think. See also #14.]
  18. Don’t be anxious to plaster Google Ads all over the place.
    [I’ve seen no good reason to ever start.]
  19. Design matters.
    [I’ve tweaked a ready-made template to get the look of this blog. But I’ve focussed more on content than container. There are some things which annoy me about the way my blog is laid out, which I would change if I had the time for R&D. What would you change about my blog’s design?]
  20. Posting comments on other blogs is overrated.
    [I comment on thers’ blogs only because their post sparks some reaction in me which makes me want to respond. I don’t leave comments solely to drive content to my site, though that sometimes happens.]
  21. Respond to your commenters, especially the ones who disagree.
    [I try to respond to every comment, though I know I miss a few now and then. I’m glad that Blogger now has the ability to subscribe to comment feeds, though I don’t know if anyone does. It would be nice if there was a single feed for allthe comments; that would be a more reliable way of keeping up with the conversations.]
  22. Obsessively reading other blogs and checking traffic stats are not productive activities. Your time is better spent doing things that actually increase traffic like creating content, doing research, and posting to relevant forums. [I’ve left this lesson in its full form, because the author makes several points, and this is something for which I’m still trying to find a balance.]
  23. Once you have a bit of success don’t flaunt it but let other people know.
    [I’ve done this a couple of times, such as this Spring’s Rabies More Popular Than Sex and, more recently, I Was On TV! My photography is starting to get more notice, and that’s new for me. I’m curious to see where that goes, and takes me.]
  24. Make use of blog carnivals.
    [I’ve contributed to several blog carnivals, and I enjoy finding opportunities to do so. I hosted my first blog carnival, Festival of the Trees #11, earlier this month. And I can tell you, it’s an investment. And now I’m one of the coordinators of the first Brooklyn “meat carnival” which will follow up on the success of the Brooklyn Blogfest earlier this month.]
  25. Display your best posts on every page in a prominent location.
    [I like this idea. It’s easy to do. But what are “my best posts”? Are they the most popular ones? The ones I’m most proud of? I think it has to be a mix. What would you choose to be among my Top N posts?]
  26. Read blogs about blogging.
    [Most of these are not that interesting. Frankly, I don’t have the time. I’ve been on the Web, though not blogging, a long time now. For me, blogging is writing, first. I could spawn a parallel photoblog, but, again, I just don’t have time. I know that folks like my photography. Maybe I could add a “picture of the week” to this blog which doesn’t take a lot of time.]
  27. Do what works for you. Be completely genuine.
    [Oh, that would never work. I’m far too shy, withdrawn and reticent.]

Meta: Spammers will be shot on sight

[Update 2007.04.18 12:30 EDT: Corrected typos. Masked “language”.]

This comment was left on Ths Transetorey Life an hour ago [midnight, 2007.04.18]:

Hi, I like to read alot [sic] of random blogs daily. I average about 15 blogs
everyday. Your blog is among the best that i [sic] have visited today, aside
from some of the other mindless blogs i’ve [sic] read. Keep up the good work!
I run my own site. It pretty much covers online auctions [link to #$!) here].
Come and check it out if you get time.

How considerate of you to to spam me with a comment on a post in which I share my thoughts and feelings on the 5th anniversary of September 11.

$&#* you, too.


Meta: Rabies More Popular Than Sex

Update 2010.01.03: Corrected all links to the old Gowanus Lounge domain to the new memorial domain.


Looking at charts of the visits and page views to my blog over the past month, it’s obvious that something unusual happened on February 20 and yesterday, March 1. The first chart is from SiteMeter, the second from StatCounter.
blogstats_sitemeter
blogstats_statcounter
What happened? I got some link love.

I posted about the condoms on 2/16. Gowanus Lounge, another but oh-so-much-more-popular Brooklyn blog, picked up the story on 2/20, and New York Magazine added it to their Web site the same day. And yesterday, New York Magazine picked up the rabies post.

Here’s a table showing the number of visits as reported by StatCounter and Google Analytics. Site meter doesn’t give me a way to view the numbers, and I can’t find a way to capture the Flash-based Google graphics. The numbers are remarkably close, within 5% of each other, so I have some confidence in them.

Source Visits, 2/20 Visits, 3/1
StatCounter 99 124
Google 94 123

I was surprised when the rabies post out-tracked the condoms post. It’s not really a fair comparison. The New York magazine item, a daily feature called Neighborhood Watch, was titled “You, With the Pet Raccoon! Time for Your Rabies Shot” and had a stock photo of a raccoon with gaping jaws. It was also on their home page for most of yesterday. Most of the hits to my blog yesterday were referrals from the New York Magazine home page.